Our Approach
Business strategy should be aspirational and achievable. It should stretch the organization’s limits, but not break it. But all to often, business strategy is built in a vacuum with limited market and organizational inputs. It’s a 100 page PowerPoint of analysis and recommendations with pretty graphs that will quickly find a comfortable place on the shelf. We take a very different approach to strategy development. We firmly believe that the best strategy is built when experienced consultants with deep sector, functional, and technical skills work closely with the client teams in a collaborative, hands-on approach.
Our team brings real-world, operational experience to every client engagement. We
have founded startups, grown small companies into mid-sized companies, and led large teams at F500 companies. Our team can leverage its industry
knowledge, technology/strategy experience, and sector depth to help your
organization make its key crossing. |
Raj Shah
CEO
 Raj Shah has over 20 years of experience in strategy, entrepreneurship, sales, and marketing in the technology industry. From 2007 to 2010, Raj was the Chief Marketing Officer of NComputing, the leader in virtual desktop computing. As CMO, Raj was responsible for marketing strategy, business development, product marketing and field marketing. Working closely with the sales team, Raj helped increase revenues 300%.
From 2001-2006, Raj was the CMO of ClearCube Technology, the leader in centralized computing. He was instrumental in helping the company set the product, marketing and partnership strategy that enabled the company revenue to grow revenues over 800% in five years. Raj also led the business development function that built partnerships with IBM and Lenovo. Raj also built the ClearCube channel model and the international expansion strategy.
Prior to ClearCube, he was the co-founder and CMO of SiteStuff, a successful e-procurement service for the commercial real estate industry (acquired by Yardi Systems). He was also the vice president of marketing at pcOrder.com, a pioneer in e-commerce software and services for the computer industry (acquired by Trilogy Software). Previous to pcOrder, Raj was an Associate Principal at McKinsey & Company. At McKinsey, he advised F500 companies on strategy, restructuring, product design, marketing, and organization design in the computer, retail, and manufacturing and entertainment sectors. Raj has also worked at the Federal Reserve Bank and General Binding Corporation.
Raj received his MBA from Kellogg Graduate School of Management (Northwestern) and B.S. in Accountancy from LSU. He is a sought after speaker on marketing and emerging markets strategy and has presented at numerous conferences including Harvard Business School, InterOp, and United Nations.
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Daniel Holland
Director
 Daniel Holland is a principled, proven and execution-oriented executive with a strong background in telecommunications, software, technology and innovation. His experience spans over 20 years working with large multi-national firms as well as entrepreneurial start-ups to build and lead teams in product management and marketing, software development, channel development and sales, strategic alliances, and professional services.
Daniel has worked for industry leaders such as Digital Equipment Corporation, Compaq Computer Corporation, Cabletron Networks, and ClearCube Technology. Daniel has also worked for the Korean Ministry of Information and Communications (MIC) where he advised promising South Korean high tech companies with their U.S. market entry strategies and distribution.
Daniel brings skills in planning, designing, and executing high impact initiatives to align Sales and Marketing. He also has deep experience in implementing channel models, programs and strategic alliances.
Daniel’s earned a BA from St. Lawrence University, and completed graduate studies in the Executive MBA Program at Australia’s Bond University. |
Cheri Voisine
Sr. Marketing Consultant
 Cheri Voisine is a seasoned sales and marketing veteran with fourteen years of experience working for SMB, enterprise and nonprofit organizations. She has a specialty in emerging markets with deep knowledge of the IT sector. Most recently, Voisine led Vital Wave Consulting's marketing team and provided direct engagement and consulting to clients with a special focus on channel, messaging, and alliance strategies.
Voisine also served as worldwide marketing manager at Intel where she was responsible for launching a targeted channel program aimed at high-growth markets. At Intel, Voisine was also a key contributor to the company’s participation in the United Nation’s World Summit on Information Society and drove the global sales training on Intel’s emerging-market platform strategy.
Previously, Voisine also managed global partnerships for Hewlett-Packard’s Emerging Market Solutions organization and managed HP's e-inclusion program, a company-wide effort aimed at bridging the digital divide. There she developed and managed global alliances with private, public and non-profit organizations including the United Nations, DoCoMo, Vodafone, and the American India Foundation. Earlier in her career, Voisine worked in technology public relations, primarily with emerging technology companies. |
Matt Parmenter
Sr. Design Consultant
 Matt Parmenter is an veteran designer with over 10 years experience creating retail packaging, POP displays, tradeshow graphics and brand identities for high profile clients including Dell, Proctor & Gamble, Husqvarna, Bosch, Progressive Insurance, and more.
Parmenter also runs a commercial audio/video recording & post-production studio, and has extensive experience with traditional music recording, voice-over work and sound for video and film.
With a background of nearly a decade IT, technical support and system administration, Parmenter brings an understanding of the architecture of business technology to his design work, enabling quick, clear communication with technology clients.
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