The rapid pace of change in the economy is having a profound impact on industry structures, competitor actions, and customer behavior. More than ever, companies seek to get closer to their customer by gaining deeper insights into customer attitudes, behavior and purchase intent. Companies are also under tremendous pressure to improve their marketing programs and effectiveness in light of the rapidly changing marketplace.

Key Crossing works with clients to build profitable growth through targeted and cost-effective marketing and customer insights. Our marketing consultants have built and run B2B marketing functions in companies ranging from start-ups to the Fortune 500. We bring deep functional marketing skills and industry experience to help solve our client's marketing challenges in the following areas:

Market Strategy

Customer Insight

• Marketing plan development & budgeting
• Targeted demand generation programs
• Brand identity/repositioning
• PR and AR effectiveness
• Marketing organization and resources
• Web strategy and development
• Marketing program efficiency/dashboard
• Sales/Marketing alignment
• Pricing management

• Market segmentation
• Primary customer research
• Customer relationship management
• Advisory councils
• Customer satisfaction

Clients often have limited marketing resources that are already allocated to existing business lines. Or their knowledge and skills are more suited for existing markets/segments and need the time to build the skills and capabilities. Key Crossing can fill those temporary gaps by providing marketing execution services. Our consultants are all experienced marketers who can quickly and efficiently assist client marketing teams execute the marketing plan seamlessly.

Sample services include:

• Providing a Virtual CMO (vCMO) function/role
• Executing lead generation campaigns (telesales, email, web, print, social media)
• Writing print and online/Web content (website, case studies, white papers, data sheets)
• Building product demos and Proof of Concepts (new solutions, new sector)
• Creating sales tools for sales and channels (proposal templates, TCO calculators, kill sheets)
• Developing sales and product training videos/materials (NPI, messaging, technical)
• Building the marketing metrics/dashboard

In a hyper-competitive environment with shifting customer behaviors, the importance of a crisp, integrated, and targeted marketing is critical to delivering profitable growth. Key Crossing can help organizations build the marketing strategy and flawlessly execute it.