Quick Question:
Who are the largest camera companies in the world?
If you answered Canon, Kodak or Nikon, you missed the technology tidal wave that has hit the camera industry – the mobile phone with a decent built-in camera. SRT now sells far more “cameras” than ALL of the traditional camera companies combined. Not only are the mobile phones changing the competitive landscape, but they are changing customer behavior. The camera is now more likely to be used for everyday socializing/emailing than memorializing a special moment. Will the teenagers of today spend $500 for a high-quality camera when they grow up? What does this mean for Canon, Kodak, and Nikon?
Technologies and customer usage patterns are undergoing ever faster change. It is critically important to regularly evaluate the company’s product strategy and how it fits with customer needs and technology trends. And just like the camera market, external technologies (cell phones) or competitors (handset makers) can have as profound an impact as industry technologies and competitors.
Key Crossing helps clients sharpen their competitive advantage by helping them craft a sustainable product strategy. We have deep expertise in all aspects of the product lifecycle and can work closely with the client team to assess part or all aspects of the product and competitive strategy. |
Product Strategy Services Include:
- Facilitating product vision/strategy development sessions
- Conducting primary market research to understand customer needs/trends
- Assessing new product/technology and market fit
- Leveraging “orphaned” technology through alliances/partnerships
- Defining product roadmaps
- Naming products and product lines/families
- Developing product pricing models by market/segment/region
- Establishing product lifecycle management process
Competitive Strategy Services Include:
- Assessing and researching direct competitive products
- Facilitating scenario-based competitive strategy exercises
- Researching indirect technologies/competitors
- Developing market/IP/business system barriers to competitor entry
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